Rhetoric

I had no idea that rhetoric was a subject that was studied and taught so much. Rhetoric as a discipline has such a long history. I really just thought it meant persuasive speech. Rhetoric isn't something I am aware of although it is persistently present in media. Advertising and marketing use rhetoric to persuade us to buy the latest video game, lipgloss or car. You can also see it political debates each politician trying to get you to see their platform through persuasion. Speech writers probably know what language and words to use that will appeal to the common audience. I don't know if I'm on the right track but this is what I took from the article.