Analytical Language

After reading this article the only thing I really get from it is that he is trying to break language into simple terms and categories. Unfortunatly it also seem a bit more confusing than simple. The article starts with the description of people using different words to describe the same object. ie. moon vs. luna which is a better word? Honestly isn't that the purpose of language that we individualy use our own words to express our feelings and thoughts? I don't know maybe I'm missing the point.

Oh and I was just watching The Colbert Report and he made a reference to Lewis Carroll's Jabberwocky...it was funny. Anyhow anyone else having difficulty with this article?