Medium is the Massage
If you read the book not knowing when it was written you might think it was written today. The ideas and themes in the book are all still very relevent. The term "global village" is still widely used. I don't think McLuhan was making a grand statment. Media is a part of everything we do. The messages sent and the way that they are sent have changed our lifestyles so drastically. McLuhan states that "Our official culture is striving to force the new media to do the work of the old." (p.94) This statment resonates today with the internet, we get much of our information, news and entertainment from the web. We talk on msn probably more often than we talk on the phone. Our reltionships with others is more consistant but less organic. Sure kids talk to your friends online all the time, but do kids "call on" each other anymore? The way we communicate has adapted to the form in which we communicate in. Grammar has taken a backseat to acronyms and emoticons. If this book was updated for 2007...would it still have the same message? I think so.
2 Comments:
it would be interesting to see the book updated for 2007 eh? a big LOL one page then a ROFL for the next completed with a BRB to top it all off
Your right...the part where he talks about short hand writting would be replaced by emoticons!
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